Offline Marketing Pro

he essentials which go to make up a good business letter may be divided into two classes – mechanical make-up, and contents. Before a letter can come into existence the mechanical side must be attended to. The subject matter may be pertinent and well composed and yet the letter itself be so arranged typo-graphically and so disposed on the page that the unity of the whole is lost.

The display as a whole should balance. Before the stenographer starts the address, calculation should be made as to how many lines the letter will run and as to how it should be disposed on the page. The body of the letter should neither be crowded near the top nor bottom of the sheet, but should be so placed that, viewed in connection with the letter head, it presents a well balanced and artistic effect.

This effect is often underrated, being in fact passed by without a thought by the average stenographer, and the ordinary business man is so busy seeing that his dictation is correctly transcribed that he gives little thought to this essential. Harmony of color effect should be observed. A yellow paper bearing the firm announcement in blue, the letter in green and signed with purple ink is not to be recommended.

Letters blurred in copying and wet from the press or otherwise violating the rule of neatness cannot help but produce an unfavorable impression. Orthography and capitalization, particularly of proper names, should be exact and uniform.

A misspelled word in the body of a letter, particularly if a mere transposition of letters in typewriting, may occasionally slip in and do no particular damage, but the misspelling of the name of the party addressed may lose an order, and cannot help but militate against the general effect of the letter. Neatness uncompromising neatness – that should be the first effect of a letter, giving the idea that the firm putting out the writing is thorough master of the minor (as well as the major) details of its business.

Contents

In letter-writing, contents may be divided into subject matter and expression. The subject matter is, broadly speaking, what the writer says. This should coincide with two other things:

(1) what the writer wants to say, and
(2) what the one addressed wants to know.

Something which is the a b c of life and a mere matter of routine to the writer in a certain line may be abstruse and complicated to a non-technical reader. To avoid an offensive simplicity of language on the one hand and excessive technicality on the other is one of the tests of a good business correspondent. There is a tendency to slight simple questions asked by different inquirers day after day, which must be avoided by putting oneself in the place of the one asking the question, and giving the knowledge for which he is looking.

One of the most, if not the most, important essentials of a good business letter lies in correct expression. The one thing which causes more failures in business correspondence than any other, is the incorporation of personal peculiarities in a letter. There may be called to mind, in fact, more than one established business backed by ample capital, having a broad field and financed by capable and conservative business men, that is at the mercy of a poor correspondent. This is ably expressed by Forrest Crissy, who says:

“So apparent must be the importance of this branch (tact and tone in business letters) of business systematization, that scarcely a word of argument is needed to enforce its necessity. Very recently a large whole-sale merchant said to me:

‘I have recently been obliged to discharge the head of my credit department – my confidential man. He is honest, conservative and shrewd, but recently I have been awakened to the fact that his incapacity to write a letter which does not leave a sting, a chill, or at least a sense of lofty indifference, is hurting my business more than would some downright reckless blunders. When he writes a letter granting a good customer a larger line of credit he gives it a twist that somehow makes that customer wish he hadn’t asked for credit and thus placed himself under added obligations. And if he refuses to meet the request for such a favor the refusal is so put that it seems a studied effort to conceal a strong unwillingness to give any credit at all.

Yet this man has always considered him-self an adept in letter-writing – and for a time he completely hypnotized me into that view. But at last the steady withdrawal of patronage and the occasional out-spoken retorts which his letters provoked forced upon me a recognition of the real condition of affairs. Then I went out after a man who could write a business letter that had just the right ring to it; that was neither so sloppy that it sounded hypocritical or so stiff and stilted that there was no tone of good hearty business friendliness in it.

I have found him. He comes high, but the difference in results is remarkable. Of course, there are other things required than this form of literary ability – that’s what you’d call it. He must have business experience, business judgment and all the other cardinal business virtues; but the addition of this peculiar capacity to write business letters that hit the mark is a rare gift and makes him a star man.’ ”

Simplicity and clearness as an element of expression cannot be rated too highly. The saying of a thing in the plain language of the common people, not only adds to the style and dignity of a letter, but has the most vital element of being understandable. As Chas. R. Weirs says, “Eloquence, either real or imaginary, has no place in a business letter.”

Whatever else may be neglected in writing, courtesy should not be slighted. A man may be told nearly anything face to face – it is qualified by the bearing, tone of voice, manner and earnestness of the speaker. A sentence may be given an entirely different meaning by a tone or gesture – it may even be diplomatically changed after partly spoken, to make it conform to the unconscious demand of the listener, and most of all spoken speech is transient. What is written, on the other hand, is put down in black and white to stay. The record is permanent. It can be offered in evidence, can be dug up years afterwards from a musty file, and discourteously written can queer, not only an immediate sale, but the sales of a decade.

Length

Letters often tend to verbosity from the fact that they are dictated instead of written. Were a man to write his letters himself with pen and ink he would study brevity and conciseness of expression, but having letters written for him, he will dictate more than he would write. Brevity is not always desirable. Some people – particularly those receiving few letters – like to receive lengthy correspondence. Getting few letters, they wish those long and newsy.

A letter is an event to some patrons and cannot be too long for a careful perusal. In this class of letters the party ad-dressed may be often appealed to in conversational style; as, “Judge of the goods yourself, Mr. Brown,” “We ask you, Mr. Smith, if we have not treated you fairly?” etc. At the other extreme is the business man, particularly the city business man. To him, brevity to the point of curtness is always welcome. As someone has alliteratively said, the formula for a business letter to a busy man is: Sir: Say it. Stop!

Judging the Other Man’s Letter.

One of the pre-requisites of a good correspondent is the ability, inherent or acquired to judge the general character and status of the writer by means of his letters. Until the last few years the letter-head of a firm was a considerable guide to the standing of the company putting It out, but good printing is now much more common and many one-horse concerns put out conservative, well-gotten-up stationery.

Ability to recognize the efforts of an amateur or schoolboy inquiring for a catalog with no intention of buying and to treat the writer accordingly, call for almost occult powers. The president of one of the large machinery companies putting out a cement mixer selling at $850.00, relates that one of the company travelers visited Detroit in response to an apparently good lead and found a twelve-year-old boy wanted a dozen cement mixers “to go into the mail-order business with.”

Some companies putting out expensive catalogs write a letter asking a doubtful inquirer to fill out an information blank before sending a catalog. The correct interpretation of the personality of a writer means the saving of dollars of expenditure as well as the ability to write him correctly. In a fire insurance concern employing hundreds of agents it would be easy for a manager to inform himself through his special agents as to each agent’s nationality, education, experience in the business, etc., and vary his correspondence accordingly, while a mail order house might have no means of judging a man but by his bare letter.

Form Letters

A form letter is one of a series of letters, to be sent on similar occasions. Such letters are usually in imitation typewriting with blanks left for the name of the party addressed, and when carefully executed are a close imitation of a typewritten letter. Form letters vary from those not to be distinguished from actual typewriting, to the stock letters of collection agencies, in which no attempt is made to imitate the machine. Some writers use a number of short forms or inserts which they use in dictating to avoid a repetition of dictation.

Letters of Recommendation

The promiscuous writing of letters of recommendation has done much to cheapen the effect of recommends. Many firms refuse such letters entirely. Perhaps the best plan is to have an employee, when leaving, use his former employer’s name as a reference.

Whatever product or service you market on your website, you undoubtedly receive any number of enquiries from both your existing and potential customers. How well do you handle these communications? Do you even want to receive questions from your web customers in the first place? Sales are at stake here, so let us look at this issue.

If you equate a sales orientated website with a bricks and mortar shop, (and it is my suggestion that that is exactly what it is, in the cyber age), then I would ask you to equate an email or message from a visitor, as a ringing phone or a customer patiently tapping on your counter with their wallet out.

That is right, not a letter that can be set aside for a few days, but a ringing telephone or a real expectant person before you. In my opinion, the pace of commerce conducted on the internet is markedly faster than the good old days, (if there was in fact such a thing), and customers do expect some sense of urgency when they send off an electronic enquiry.

I have not seen specific research, but there is an abundance of anecdotal evidence out there indicating that your typical cyber customer will only wait a short time for you to supply them with requested information, before wandering off somewhere else to spend their money, probably NEVER to return.

So please have a look at your customer communications process. Firstly, is it easy for people to find a contact button? Is the process of speaking to you reasonably straightforward, or do you make it obvious that you would rather they did not bother? Some sites out there, perhaps to preserve the peace in their office, make it deliberately difficult to contact them. What are your thoughts on sites like this? Personally, I resent them, and if possible I do not use them. In other words, I take my money elsewhere.

Hopefully you do not conduct yourself in such an arrogant way, so once a person has asked you a question, how long do you take to bless them with an answer? Finally is that answer relevant to their query, or is it some generic and infuriating paste, doomed to turn a potential customer away?

In closing, I would suggest that you do not rely on an assurance from a staff member on this issue. What I suggest, is that you go to your own site today and send your own organisation an enquiring email or message as if you were a new visitor. Jot down the time and the specifics of what you are asking. How long did you wait for a reply? Studying that reply, would it have strengthened or weakened your regard for this site?

Sales are at stake, so please do this now.

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The most powerful way to drive traffic to your website and make tons of money from your internet home business idea is none other than writing and promoting articles.

You might have heard this several times that writing and promoting quality articles will get you tons of website traffic.

You might have even tried out article marketing and probably you might have got low success.

The purpose of writing this article is to show you how to get tremendous exposure writing simple quality articles and the concept behind why article marketing works and how it will work for you.

How article marketing works?

You have to write a quality article based on your internet home business idea. Your article should be between 500 to 600 words.

Try and include your niche keyword in your article couple of times. This will get you some additional exposure.

You are allowed to include your website ad and a link to your website below your article. You get traffic to your website from article readers who click on this link and visit your website.

Article marketing has proved to create hundreds of backlinks to your website in the shortest possible time.

When you receive hundreds of incoming links to your website, top search engines like google increase your ranking for your main keywords.

Thus you will drive hoards of traffic to your website from top rankings for multiple keywords on your site.

The main criteria for getting top rankings for your main keywords is that your website should receive backlinks from quality websites that have high google page rank.

This will provide top ranking for your website and drive truckloads of traffic to your internet home business idea for your main keywords on top search engines like google.

Here’s another tip to get high ranking for your specific keywords. Make sure you include your main keyword as the clickable link in your article resource box. This will give you high ranking for that specific keyword.

How to get massive exposure for your website and why article marketing has not worked for you?

The answer to this question is simple. Here’s the reason. If you have just started writing and promoting articles to drive traffic to your internet home business idea it is important that you have to give few months to see some decent traffic flowing in.

The reason is that when you write articles, it takes time for your articles to spread, then the search engines follow through your articles and give you top rankings.

All the above process takes time and it is a slow process. If you decide to write only 10 articles and then quit saying that article marketing does not work then you are sure to fail.

You have to develop a strategy. Write 5 articles daily and donot expect results first few months.

Once you have reached the point where you have written around 500 to 1000 articles that have spread all around and you have worked hard and given around 3 to 6 months of your time, this will create a momentum, and the cumulative effect of your 500 articles working all together to drive traffic to your site will be huge.

Now you can expect to receive killer traffic to your home based internet business from the work you have put for last few months.

Make sure you learn how to use this article marketing stuff to get hoards of hungry website traffic for FREE.

Are you getting irritated with the pimples growing in your face? Why don’t you try the newly discovered facial soap? This will be great for those who carry their burden of pimples… Cut! This is just a commercial.

Advertising one’s product is quite difficult. Your main goal is to attract the attention of your audience. To convince them to patronize your products is important. Lastly is to let them know the convenience and the benefit that it can bring them.

It also costs the producers a lot when it deals to advertising. It is sickening especially if the commercial is also disapprove or does not serve its purpose at all. Don’t you think it is frustrating?

Thanks to the innovation of technology called the computer and the internet. It is good news for everybody who is planning to sell products as a form of online business without spending much money in advertising. Well, is there such thing like that?

Of course there is. Article marketing is sought-after among all other marketing strategies. Obviously, there is main reason for such, first is because you can advertise free. The task is so easy, you simply write hot things and description about your products and then you can now post it to your desired website.

Unlike the commercial that you watch in televisions, it has its frequency. It only means that there is limited rate of occurrence depending on the contract that you signed. On the other hand, with article advertising any subscriber can have an access to your site 24 hours a day.

Advertising and selling of your product can also be easy for you. Once the subscribers are interested about your product, they can contact you; there the business began. A single article can be republished to all other websites.

Therefore, as an advertiser of your own product, you have to make sure that the article is interesting. You bear in mind that the more reader you get the greater the possibility for your product to be purchased.

In addition, you should also conform to the restrictions and the standards set forth by the websites. The articles that you are to make should only tackle information concerning your products.

In other words, to drive the readers and the subscribers towards you, it is a requisite that you should understand what you are talking about in your article. You should not lead them into confusion of course.

Be able to have a concrete description of the product that you are selling including the features. Do not give them half-cooked information; bare everything about your product. Dare to make a difference!

One technique that you can use is to make them read interesting tidbits about yourself first. You can also share those couple of advices and friendly tips. For sure, if they will start to like you, soon they will get fascinated about your product as well.

What is your role in the business?

Primarily is to gain their trust. It is very necessary that you must appear as a credible source for them. All the information that you will be sharing about your products must be true.

As much as possible avoid too much exaggerations. You can promote a better relationship between your customer and your readers by providing them with great but factual information. It will certainly catch the reader’s eyes.

Have you ever tried your product?

It is good if yes. You can already include in your article the benefits that the products brought you. It is helpful also if you will share your experience with the product to your readers.

However, you need to please them about it, but telling them the pros and cons of the use of your product is honest. Make them inform if it is not good for allergic people, for instance if it is a soap.

Article advertising is one great way towards your success. If you only utilize your resources and creativity properly, it will bring you to its peak.

You cannot judge your article marketing results however simply by the sales or the compliments that you receive. Rather, you will know if it gained popularity if your site is in demand to both the subscribers and the readers.

August 25th is just around the corner. Have you ordered your copy of  Offline Marketing Pro yet? If you haven’t, do so now. It will be the best investment you will make all year.

Here’s what you get:

How to join forces with businesses desperate for your help and land huge up-front cash sums for little effort…

How to amaze your prospects with a stunningly effective follow up strategy (…and no you don’t have to make any phone calls if you don’t want to!)

Offline Marketing Pro will help you deploy a unique marketing strategy to blow clients’ socks off and get them desperate to work with you…

How to follow up and present your plan to prospects without any face-to-face meetings or uncomfortable schmoozing…

Offline Marketing Pro will help you scoop up gigantic up-front payments with little work on your part. (Plus how to use their resources to do most of the work for you).

Right about now you might be thinking… “well sure, this stuff works when the economy isn’t in the toilet. But not now…”

I totally understand why you think that but… you see…

Right now there are hundreds of businesses in your local area.If they’re making money then they need your services to further boost their profits.You’re their knight in shining armor, ready to save their business from bankruptcy.

And what’s more… you’ll have the knowledge and the skills to do just that when you follow my simple plan.The beauty of my online system is that you can run it from home and yet have access to every business in the world.

So what are you waiting for? In less than 4 weeks from now you could be cashing your first 5 figure check. That’s not hype, it’s fact.

Believe it or not, there is a Marketing program that doesn’t work online. It’s a program called Offline Marketing Pro and it was created by a man named Steve Mount.

Why should you listen to this guy? One simple reason really. It works! My advice to you is that if you are serious about working in a home business and actually making money, then go to the link below and order a copy of Off Line Marketing Pro. You will be surprised how small the investment is for the course is but how huge the returns can be.

How did Steve come up with this system? He figured a way to run a cash-spewing offline business entirely from home, without having to talk to a soul or make any nasty phone calls or presentations.

A few days ago I received a preview copy of this marketing business and I thought WOW. Even I could understand what he was talking about. And you know what? Unlike most of these ‘opportunities’, Steve is willing to help you personally should you need any assistance.

You have nothing to lose by giving this program a go. I highly recommend this program if you like the idea of a personal touch with real people instead of the impersonal business model of internet online marketing.